Hi, I'm Shannon. I advise, consult and coach teams building businesses that positively impact culture.
I spent two decades building and operating media businesses through existential, technology-driven platform shifts: TV to digital at MTV, radio to podcasts at New York Public Radio, satellite to streaming at SiriusXM and Pandora. I've also founded two companies.
Amidst all this change, I have always believed three things:
… songs and stories shape who we are — and how we relate to each other — which means our media diet matters more than we realize.
… we need trusted brands, guides, and newsrooms to help us choose, because we are what we read, watch, and listen to, and curation is as valuable as creation, maybe more.
… human-generated products, content, and experiences need better business models if they are to remain accessible to everyone, and they must.
Now I do this work independently, with founders and companies of any size or stage. I write strategy that embraces change but withstands the test of time; build brands, products, and IRL experiences that inspire connection, obsession, even love; and balance art and commerce with business models and operating plans that are ethical, sustainable, and yes, wildly successful.
If this sounds like something you're building, email me.